In a world where digital communication is now essential, Svendsen Sport’s Intelligent Partner Platform connects retailers to its brands like never before.
Svendsen Sport aims to be at the forefront when it comes to digital customer service. To succeed in that aim it has developed a new Partner Platform and webshop designed to further enhance its Preferred Partnership Strategy for retailers. The new platform, says Svendsen, delivers a user-friendly approach combined with full access to products, information on availability, personal account details and much more. Here, Jacob Vesterled (right), Svendsen Sport’s Head of Digital Business Development and Customer Service, explains more.
Says Vesterled: “Times are changing and digitalisation is developing rapidly in all industries, accelerated by the COVID-19 pandemic. At Svendsen Sport we firmly believe in our digital strategy, and a key element of it is to have an attractive, convenient and accessible platform on which to present all our products and offerings to our thousands of partners in Europe. All our partners have different requirements and through our Partner Platform we can service them all and meet those needs. Delivering the Preferred Partnership Strategy requires development and we do that every day of the year.”
Innovation is one of the main drivers behind Svendsen’s ambition to be the Preferred Partner at all levels – innovation not only in product development, but also in providing the right services to its retail partners. The new Partner Platform is designed to service customers 24/7 and to be intuitive, informative and convenient for the user, says Vesterled. “Our goal is to be at the forefront of digital services to our partners and ensure full access to information relating to products, orders and account details at any given time.”
Achieving the goal
Says Vesterled: “We have spent two years designing, developing and structuring all our master data and products. This starts from our new product development process and ends with us delivering a fully integrated online universe that provides our retail partners with access to all relevant information integrated with our logistics and operating systems. This way the platform is open 24/7-365 with live information on availability, order status and account balances.”
Benefit to retail partners
The key elements of the Partner Platform are accessibility, user-experience and transparency. Says Vesterled: “We believe that the strongest partnerships are built on trust and dedication. So we are always striving to provide an even better service to our thousands of dedicated partners. We know we have a lot of amazing products to offer – with even more being delivered in the coming years. The Partner Platform makes all this instantly available to all our partners at any given time.”
Background and ambition
Says Vesterled: “I have been part of Svendsen Sport for more than four years, working as part of the Executive Team and in daily collaboration with the CEO across all business units. With the position of Head of Digital Business Development and Customer Service, our digital strategy is the centre of attention. We dedicate ourselves to put online development and customer service at the forefront of Svendsen Sport’s priorities to meet market expectations and prove ourselves as the Preferred Partner to retailers at all levels. From this position I will strive to build even stronger relationships with all our partners, to secure our progress together in the coming years and make conductimg business with Svendsen Sport a preferred choice.”
Leave a Comment