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Fishing’s Future

Navico appointment is major commitment to environmental pledge


Global marine electronics giant Navico – owner of brands that include Lowrance, Simrad Yachting, B&G and C-Map, has taken a major step in its bid to protect the marine environment.

The Norway-based organisation has appointed its first-ever Chief Sustainability Officer as part of its strategy to make sustainability one of its core strategic pillars across its brands, products, operations and production.

Tara Norton (pictured above) has joined the group from French multinational Engie Impact, where she worked with its corporate and government clients to accelerate its transition to cleaner energies.

“We are dedicated to being an environmentally-responsible company,” said Knut Frostad, CEO of Navico Group. “We believe there is a common mutual interest within the marine industry and our consumers to drive this forward and we care deeply about protecting the environment in which we all work and play.

“With the hiring of Tara, Navico is poised to be a leader in this on-going paradigm shift as our industry moves towards more sustainable practices.”

Norton’s expertise includes driving sustainable procurement and supply chain projects including traceability and transparency, supplier engagement, climate change, human rights, labour rights and finance.

“Tara is recognised internationally as an expert in supply chain sustainability,“ added Frostad. “We have made sustainability one of our company’s core pillars going forward and made some strides with our sustainable packaging initiative this past year, but we know that commitment needs to be matched by action company-wide. Her expertise will no doubt help formalise Navico‘s strategy and drive initiatives forward at a global level.”

Norton said: “I am excited to be joining Navico, a company with heritage and strong technology, products and brands. In many ways it has sustainability already in its DNA, so it is a matter of building on the successes and enthusiasm to date to contribute to a sustainable development for ourselves and the planet.”

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