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Tell-tale sign that Rather Outdoors acquisition of Zebco is done deal


The sale of Zebco Brands to the fast-growing Rather Outdoors group – formerly Lew’s Holdings – has gone through.

Although no official announcement has been made by either WC Bradley – former owner of Zebco Brands – or Rather Outdoors on their respective websites or Facebook pages, a deal has been signed.

The tell-tale sign is the home page on the Rather Outdoors website which features the logos of Zebco, and its Preston Innovations and Quantum brands.

Angling International reported in January that Rather Outdoors, owner of US brands that includes Lew’s and Strike King, had reached an agreement to acquire Zebco Brands and was awaiting clearance of the deal from the appropriate regulatory bodies.

Judging by the addition of Zebco among its list of assets on its website, those hurdles have been successfully negotiated.

Angling International has contacted Rather Outdoors for a comment but has yet to receive a reply.

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