Electronics leader continues sponsorship of bass conservation programmme

Lowrance, a world-leader in fishing electronics since 1957, has announced its continued sponsorship of a conservation programme that encourages the catch and release of the biggest, oldest and most valuable trophy bass in Florida.

It has once again puts its weight behind the Florida Fish and Wildlife Conservation Commission’s (FWC) TrophyCatch.

“Promoting the sport of fishing, as well as conservation of the fisheries anglers enjoy is one of the primary goals of our company,” said Sean Hatherley, Senior Vice President of Sales – Americas, Navico. “TrophyCatch is a fun and exciting way to encourage anglers to get involved in a responsible way. We are proud to support this and many other programmes like it.”

“Adding a little healthy competition to bass fishing while allowing the anglers who fish in our state to submit vital data on the health of the local fisheries is integral to our success,” said KP Clements, Director, TrophyCatch. “We are grateful to all our supporters and sponsors like Lowrance for making the programme flourish.”

The initiative aims to excite anglers about Florida freshwater fishing, encouraging them to purchase licences and fish more – resulting in benefits for all anglers, fishing-related businesses, local communities and fisheries themselves with more support and funding for conservation.

Lowrance’s ongoing support includes the donation of Lowrance HDS LIVE fishfinder displays and a Ghost® freshwater trolling motor fitted on the grand prize, a Phoenix 819 Pro bass boat (Pictured above). which is awarded at the end of the season.