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ASA confirms that ICAST will be back in business as normal this year

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The world’s biggest gathering of the fishing tackle trade will be back in business as an ‘in-person’ show this year, says the organiser.

The American Sportfishing Association (ASA) announced yesterday that it is confident that ICAST will take place from July 20 – 23 this year following the forced departure to a virtual show in 2020. It also revealed that more than 300 exhibitors have been assigned booths at Orlando’s Orange County Convention Centre (OCCC), with more in the pipeline.

“While the health, safety and security of exhibitors and attendees continues to be our top priority, we are all looking forward to getting back to business,” said ASA President, Glenn Hughes. “Come July, we are confident that an in-person show where we can reconnect with one another will happen. Orlando and the OCCC has been home to ICAST for many years and we are excited to return.”

The ICAST venue for eight years before last year’s move to a virtual format has hosted a number of trade shows, meetings and other events in the past year in line with pandemic protocols. The ASA’s Trade Show and Membership VP, Blake Swango, visited Orlando last month to attend Surf Expo.

“I experienced first-hand what our exhibitors and attendees should expect in a trade show environment,” said Swango. “I was very impressed with everything the OCCC team and our hotel partners were doing to implement health and safety protocols. This gives me great confidence that ICAST 2021 will move forward as planned.”

The OCCC was among the first convention centres in the US to receive Global Biorisk Advisory Council star accreditation in outbreak prevention, response and recovery. The centre has also produced a video explaining how it worked with Surf Expo to create a safe environment for a 2021 in-person show.

Key ICAST features like On The Water, the New Product Showcase, the Industry Breakfast, the casting pond and lure tank, along with various business seminars, will be back in July, say the ASA. “Our member exhibitors have told me they want to be there,” added Swango. “From conversations with their reps and buyers, they know that the desire is there to do in-person business and to see all the new products available. In 2021, ICAST is the only place that fills that need.”
 
Attendee registration opens on March 15. All the information about ICAST 2021 is available here.

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