‘Renovated’ UK terminal tackle supplier records 200% growth
One of the UK’s oldest and most iconic terminal tackle suppliers has grown 200% over the past 18 months to become a recognised key brand in the region’s sea fishing scene.
Since acquiring Cox & Rawle in 2011, Fishing Matters, has, in the words of company owner, Mark Hamnett, ‘completely renovated’ the brand, which he describes as the UK equivalent of Japanese-based high-end hook giant, Owner.
He told Angling International: “Over the last four years we have established distribution in most stores across the UK and expanded the catalogue substantially to include a full range of rig and hook patterns. The rise of the brand has been a real success story and I am really happy that we have grown it to become a premium brand.”
Hamnett added Cox & Rawle has also enjoyed some success overseas, picking up 30 retailers across the Benelux countries and France.
The re-emergence of Cox & Rawle has coincided with a successful 2020 for the company, which also owns the Partridge of Redditch and Sprite fly hook brands. Hamnett said: “It was an exciting year for the industry as following the onset of COVID-19 more people took up the sport of fishing. The surge in participation was a shot in the arm for the trade and I hope that the new impetus is not lost.”