How new MLF partnership is helping secure future of US fisheries
Major League Fishing (MLF), the world’s largest tournament fishing organisation, has announced a sponsorship agreement with MossBack Fish Habitat, a full-line manufacturer of artificial habitat for fishing and fisheries management.
MossBack Fish Habitat is now an official conservation partner of MLF and will be showcased throughout the 2021 tournament season.
In addition to the sponsorship agreement, a local habitat development programme will be conducted at two MLF Bass Pro Tour stops in 2021 – the General Tire Heavy Hitters event, which takes place from April 9 to 14 in Raleigh, North Carolina, and the Bass Pro Tour Stage Four on June 4 to 9 at Lake Chickamauga in Dayton, Tennessee. Select MLF pros will be joined by local high school clubs during the week in planting MossBack habitat at prominent locations around the fisheries.
The MLF pros will then return with the high school anglers a few days later to fish the new planted habitat areas and showcase the positive effects that planting habitat has on the fishery. “The quality and workmanship of its artificial fish habitat, along with its commitment to conservation make MossBack an excellent partner in the MLF sponsorship portfolio,” said Jim Wilburn, MLF President and CEO. “Our partnership is a great fit and we look forward to building a long-term relationship with MossBack.”
“As most fishermen and outdoor enthusiasts know our fisheries are losing natural habitat at an alarming rate,” said David King, owner and President of MossBack Fish Habitat. “We at MossBack are passionate about protecting and expanding the future of fishing. MLF and its anglers share our desire to give back to the communities and fisheries they visit and we see this partnership as a great opportunity to improve our public waters and make fishing better and more enjoyable for everyone.
“We are excited to work with MLF and join its great sponsor line-up to continue to improve our lakes and rivers and expose new anglers to fishing to get them hooked for life.” MossBack Fish Habitat will be prominently featured on the MLF Bass Pro Tour and MLF Tackle Warehouse Pro Circuit television broadcasts, along with MLF Bass Fishing Magazine, newsletters and at MajorLeagueFishing.com.
MossBack Fish Habitat will also be showcased as a sponsor of Bass Pro Tour anglers, Mark Rose and Greg Vinson, and Tackle Warehouse Pro Circuit’s Evan Barnes, Greg Bohannan, Bill McDonald and James Niggemeyer.