If Carp Zoom Managing Director Salim Fadil had been asked to predict his best selling bait for 2020 before the year began he would have got it wrong.
“Our Canned Super Sweet Fishing Corn was a bit of a surprise,” he admits. “We noticed a demand and included it in our range, but it turned out to be a much bigger seller than expected. It seems we hit the right spot at the right time.”
Fadil puts the success of the corn down to the fact that it is made from the sweetest corn available and selected especially for Carp Zoom. But it wasn’t the only product to send the company’s sales graphs soaring in 2020. Carp Zoom’s Fanatic Method Feeder baskets and its tried and trusted Halibut Pellets are also in the frame for best selling product of the year.
“Demand for the feeder baskets has been raised by the current fishing trends. They also have the perfect quality-to-price ratio,” explains Fadil. “They are really well designed. Halibut Pellets have been among our best sellers for many years. The key is in the ingredients and the production technology, which delivers the perfect oiliness and water stability. They are a proven bait and our brand is among the best for quality, but still affordable for everyone.”