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In Deep

Why Fjuka is the most talked about launch across Europe


With tackle shop shelf space tighter than ever, deciding on which bait brands will sell and which will end up in the bargain bin is never easy.

So it is little surprise that Fjuka, a genuinely different approach to the market, has been one of the most talked about bait launches of recent times and a hot topic of conversation on banksides all over Europe. With his track record at Preston Innovations, the company he sold for millions back in 2015, plus a £100,000 first-year budget, there was no doubt that Fjuka inventor David Preston meant business from the start.

From the raunchy and funny Don’t Get Spanked Fjuka TV ad, to associations with some of the biggest names in the sport, David Preston really has thrown his weight into the launch. So how has this innovative and versatile bait been received by the angling trade?

Darren Bolton (above), of The Tackle Shack, in Nuneaton, Warwickshire, has enjoyed ‘fantastic sales’ with the bait. “I’ve been in the tackle game for over 15 years and in that time I’ve seen a lot of bait companies come and go,” he says. “So of course I was sceptical when I first heard of Fjuka. That said, I must say I was impressed. Its colour, texture and smell made me think it was very usable. But would it catch fish? I decided to take a punt and order a small quantity.

“Selling the first few bags of something new is always relatively easy. However, the thing that has impressed me with Fjuka is the repeat business. A lot of customers keep buying week after week. It clearly not only catches fish, but inspires confidence in the customer.

“The 2in1 version in particular, at just £1.99, is one of the cheapest bait products I sell and its packaging certainly catches the customer’s eye.”

In a year when lots of people have tried fishing for the first time due to COVID restrictions on others sports and hobbies, the versatile, clean and easy-to-use Fjuka has become a go-to product. Bolton agrees. “Fjuka’s appeal to newcomers is another great thing about the bait,” he adds. “We have seen a lot of new faces this year and the fact that a ‘newbie’ can both hook and feed a bait costing less than £2 has proved a real winner.”

Kris Clarke, at Grimethorpe Fishing Supplies, Barnsley, Yorkshire, is another dealer impressed by the impact of the bait. “Fjuka is a brilliant seller in our shops and online. I believe this is down to its versatility. And it obviously works on the bank as many customers are repeatedly buying Fjuka.”

For more information about stocking Fjuka, click here

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