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Best Sellers of 2020: Cheeky Fishing and a fly reel revolution


Cheeky Fishing admits to being obsessed – with designing the highest performing fly reels on the planet.

And the US manufacturer says that is why it took 18 months to develop the Cheeky Launch 350 series, described as a revolutionary line of lightweight performance reels.

“There is no other fly reel on the market boasting the incredible combination of arbor size, line capacity and light weight,” says CEO Ted Upton. “Top that off with our award-winning Rev Carbon Drag System and you get the unparalleled performance you have come to expect from Cheeky reels – with a price tag that will not break the bank.”

Weighing just 4.9oz, the 3.5ins diameter Launch 350 is light enough to cast all day, while still delivering the line capacity, retrieval rate and power you need. Cheeky adds: “This fly reel will stop any freshwater lunker that dares to put it to the test.”


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