One of the most recognisable faces in US fishing hooks up with Lew’s

Award-winning US rod and reel manufacturer Lew’s Fishing has hired one of the most recognisable and respected names in the fishing world.

Mark Zona, widely known as a commentator on the Bassmaster Elite Series and Bassmaster Classic and his own Zona’s Awesome Fishing Show, has joined the brand’s promotional staff. He is already a member of the Rather Outdoors family with his longstanding relationship with Strike King.

“I honestly look at Strike King and Lew’s as one company – a family in a sense,” he said. “I have been with Strike King since the day I started TV, and joining the Lew’s team just made the most sense for my business and for me personally.“

Rather Outdoors CEO Ken Eubanks added: “The opportunity to welcome Zona to Lew’s is a great honour. We are truly honoured to have Mark extend his trust and reputation deeper into our family, honouring the past, yet building towards a new future. We are committed to ensuring Mark’s place in our company is one that anglers will have an opportunity to benefit from for years to come and are grateful for Mark affording us this opportunity.”

Zona added: “Outside of making video content to entertain and help people catch more fish, my passion in fishing is working on rods and reels. I look forward to being a part of a brand that is known for premier quality and I look forward to being hands-on with the entire team at Lew’s.”