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Sportsman’s Warehouse acquired by Bass Pro Shops’ parent company


The Great American Outdoors Group – parent company of Bass Pro Shops, Cabela’s and the White River Marine Group – has acquired Sportsman’s Warehouse, the retailer chain with 112 stores across the western US.

A joint press release said the driving force behind the partnership is the two companies’ similar histories, geographic footprints and complementary business philosophies. Both businesses are immersed in the fishing, boating, camping, hunting and other outdoor markets and share a strong commitment to conservation.

As part of the agreement, Sportsman’s Warehouse will be acquired for $18 per share in cash.

“This merger brings together the greatest brands in the outdoor industry,” said Sportsman’s Warehouse CEO, Jon Barker.  “As we look to the future, the combined entities provide our passionate associates with greater opportunities to serve the outdoor enthusiast. I couldn’t be more proud of the nearly 8,000 Sportsman’s Warehouse associates and their success in building our brand over the last 33 years. We look forward to a smooth transition and building our partnership.”

Bass Pro Shops Founder and Great American Outdoors Group Leader, Johnny Morris, said it was a happy day for both companies and for the cause of conservation. “As outdoor sports specialists with unwavering dedication to people who fish, hunt and enjoy the outdoors, we greatly admire the passionate team at Sportsman’s Warehouse for their commitment to their customers and the sports we all love. By combining our best practices, our aim is to give our customers a best-of-the-best experience while further uniting them to support conservation.

“This unprecedented alliance is bringing together sportsmen and women to protect millions of acres of wildlife habitat every year, introduce families to nature and achieve major legislative victories that advance the outdoors.”

As a result of the agreement, Sportsman’s Warehouse customers can expect an expanded offering, including the largest selection of premium fishing tackle, including Bass Pro Shops and other premier brands, as well as the world’s leading boat brands.

Sportsman’s Warehouse was founded in 1993 by Bill Hayes and is headquartered in Utah. Bass Pro Shops was founded in 1972 and was recently ranked as the number three most reputable retailer in America by Reputation.com.

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