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Best Sellers of 2020: how Ugly Stik found itself in the right place at the right time


Sometimes brands and their product line-ups just fit the moment. Angling International’s review of the Best Sellers of 2020 continues with the Ugly Stik reels and combos that appealed perfectly to new and returning anglers.

The influx of new enthusiasts entering fishing in 2020, plus the increased time on the water spent by existing anglers, has played perfectly to the trusted brand values of the Pure Fishing-owned brand, says Ryan Hall, Brand Marketing Director. “UglyStik continues to be the perfect solution for both these groups. Newer anglers are seeking versatility and reliability, while experienced anglers who have trusted the brand for years are excited to try our newest innovations.”

The brand’s big sellers in 2020 have been the UglyStik carbon rods and combos and the brand new UglyStik Tuff reels (above). The UglyStik rod construction uses 100% carbon fibre plus a solid carbon tip to make the most sensitive UglyStik ever. “Our new lightweight design paired with trusted UglyTuff one-piece guides delivers the perfect rod for any angler in any situation,” adds Hall.

UglyTuff reels were introduced for the first time this year and quickly became a top seller. Available in spinning and spincast models, they feature all-aluminium construction for durability in designs that deliver UglyStik toughness ‘no matter the use or abuse.’ And the brand backs that claim with a best-in-class seven-year warranty. “For a long time Ugly Stik loyalists have been asking for reels that deliver the same resilience as our rods. In 2020 we delivered in a big way,” says Hall.


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