Zebco Europe heralds new era with Radical Pineapple Zombie launch
There’s something different about Zebco Europe’s new Pineapple Zombie boilies – and it’s not just the fact that the bait contains fruit nectar, has a distinctive aroma and a creamy taste.
The latest boilie in the well-known Radical range is the first to be marketed using environmentally-friendly packaging. “As a major fishing tackle manufacturer, we are aware of the impact of packaging and waste on the environment,” said Zebco Europe’s Managing Director, Frerk Petersen. “When it comes to packaging, we have been focusing more and more on sustainable variants for two years.
“Plastic packaging is systematically being replaced by more contemporary environmentally-friendly materials. With the Radical Boilies, starting with the Pineapple Zombie, a new era of packaging is heralded. Our new bags contain 20% less plastic.”
As for the boilies themselves, Petersen says the company has been working hard to improve the recipes of the Radical range still further. “The Pineapple Zombie is the first to be released and is available now. It is based on the best-selling Yellow Zombie boilie, but we have made some changes,” he explains. “It still contains real fruit particles, like dried pineapple pieces. But a fruit nectar has been added to give the whole mixture a very pleasant and distinctive aroma and creamy taste.
“And thanks to its structure and ingredients, it works all year round. The protein it contains is very easy to digest, even at low temperatures.“ Radical Pineapple Zombie boilies are available in16mm and 20mm sizes.