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Geecrack expands activities in US with appointment of top tournament bass angler


Japanese tackle manufacturer, Geecrack, is ramping up its activities in the US market following the announcement of a partnership with one the country’s top tournament bass anglers.

Alton Jones Jr has joined the company and will play a key role in growing the brand and providing input into new bait designs. At just 28-years of age, Jones is ranked in the top 30 in the world bass fishing rankings and will be competing in the 2021 Bass Pro Tour.

Geecrack Marketing Director, Fuyo Kitajima, said: “We could not be more excited to join forces with Alton – we are a young, but quickly growing company. Together with Alton we can learn and grow together to continue building our own legacies.” Geecrack was established in 2005 by entrepreneur, Kunimitsu Aoki, and has expanded the business beyond Japan to countries that include South Korea, Italy, Australia and the United States.

Alton is a fan of the Geecrack soft plastics and used its Bellows Gill on his way to a second place finish in this year’s MLF competition on Lake Fork, Texas. He said: “I am excited to work with Geecrack. I realised the advantages of its unique designs and Salt, Amino acids and Flavour (SAF) combination this season. It is something special and I look forward to helping the company create even more new, innovative baits while also expanding its presence in the US.”

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