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Rather Outdoors announces senior management changes


Rather Outdoors – formerly Lew’s Holdings Corporation – has announced changes at senior management level as the group expands on a global basis.

Ken Eubanks (pictured), CEO and President of North America, has announced that Rocky Kalsow has taken over as President. He said: “For the past few years, I have had the privilege of seriving in both roles as we have seen our company grow and transition towards a global organisation. Reflection of recent events, combined with the steps required to make the transition to becoming an efficient and capable global organisation, have revealed to me that, in the best interests of the company, it is no longer ideal that I continue to serve in both capacities,”

Kalsow, former EVP Product Development and Manufacturing, assumes responsibility for heading the Brand/Product Development, Sales, Marketing and Operations roles for all North American initiatives. He said: “Our brands and business are all about people be it the end user of our products who we strive to enhance their time on the water, the retailers who trust us as partners in the success of their business, or the passionate team at Rather Outdoors who love and live fishing and get up every day dedicated to what we stand for,” he said.

“I consider it a great honour to step into the role and I am humbled and excited to help lead us towards our goals.”

Jason McKee has taken on the role of VP Marketing North America, allowing industry veteran, David May, to assume the newly created role of Chief Digital Marketing Officer.

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