Historic agreement sees more coverage of fishing on TV screens
There’s going to be more fishing on the television in the US following an agreement with the FOX network and Bassmaster.
For the first time in history, all nine Bassmaster Elite events – as well as the Bassmaster Classic – will be covered live on the FOX Sports platforms starting in February next year. The multi-year partnership between the two parties allows for more expansive coverage of the tournaments.
“There is a huge appetite for live bass fishing and this partnership with FOX provides an incredible opportunity to reach new fans as a record number of people participate in fishing,” said Bruce Akin, CEO of B.A.S.S. “Fishing licence sales are up by double digits this year and we commend our anglers as well as the Bassmaster LIVE hosts for making use of time on-screen to explain the sport as well as offer tips and techniques to helps fans of all levels improve their fishing.”
“FOX Sports sees this as a unique opportunity to work with Bassmaster to elevate a best-in-class sports property to a new level and to an expanded audience,” said Bill Wanger, FOX Sports EVP, Head of Programming and Scheduling. “It’s going to be a lot of fun showcasing the best anglers in the world competing from lakes and rivers across the country on live television.” The full 2021 Bassmaster Elite Series schedule will be released at a later date.