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‘Participation is unprecedented.’ Northland expands its target territories in the USA


Northland Fishing Tackle has expanded the territory of its established rep group, Sokoi Associates, across the US. Gregg Wollner, President and CEO of the ice fishing brand and the recently acquired Bagley Bait Company, explained the thinking behind the move. He said: “Jon Sokoi and his team have grown our business in its existing territory and now is the time to strengthen our partnership nationwide. These are unprecedented times in fishing tackle sales and participation. I look forward to working with Sokoi Associates to foster Northland and Bagley relationships with new customers while continuing to support our retailers and grow their businesses.”

Sokoi Associates will now include the Midwest and Northeast US. Its Principal, Jon Sokoi (pictured), said: “We have been partnered with Northland for about 12 years in other parts of the country and we are definitely excited to get the opportunity to move into territory that represents more of its backyard. These are areas we have covered as an agency since 1955. We are looking forward to the proliferation of the territory responsibility and working to grow the business with both the Northland and Bagley brands.

“Northland has been a staple in this expanded region for a long time as a leader in multiple categories and we look forward to continuing the growth trend with the quality products they bring to the marketplace.”

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