Lew’s and Strike King fill high school fishing void during pandemic
Two of America’s top brands and enthusiastic supporters of high school fishing didn’t let the COVID-19 shutdown and restrictions on angling stop their commitment to encouraging participation.
But they admit that when they announced the launch of the Lew’s and Strike King Digital High School Fishing Tournament in March little did they know how it would be appreciated.
The overwhelming response from fishing team coaches and sponsors was that the event, run on the HOOK’D Fishing Tournament app, was something that gave students something to do that fitted in with the need for space and safety while most school and after-school activities were cancelled.
The result was that 61 teams registered for the event nationwide and nearly 4,500 catches were registered on the app.
Tony Mehrl, Director of Trade Marketing and Field Activation, said that the companies were happy with the event and impressed with the results.
“The entire 12 weeks of our high school digital tournament was a lot of fun, especially seeing the catches and watching the leading schools change in rank each week. It was always interesting to see who would come out on top.”
“We at Strike King and Lew’s are always thrilled to be able to support high school fishing and we’re glad we could provide an avenue of competition for these young anglers during the peak shutdown.”
To read a full report of the event click here.
Angling International is committed to highlighting all brands, retailers and media outlets that are successfully engaging new anglers and running initiatives to retain them as long-term consumers. To tell your story contact editor Anthony Hawkswell.
